Just like Slow Cosmetics, New Cosmetics is based on four fundamental pillars that establish “ intelligent”, “reasonable”, “human” and “ecological” cosmetics.
For New Cosmetics , it is first of all a question of meeting the requirements of contemporary cosmetics. In addition to the legal requirements which are essential and make it possible to guarantee the consumer the safety of use, the objective is to correspond to the expectations as regards organoleptic quality. Indeed, by offering natural and organic products, by banishing synthetic, irritating ingredients...
This should not prevent the creation of elaborate formulas, the primary goal of which is to offer the consumer comfort and sensory pleasure.